关于

我们是谁

The Division of Integrated Marketing & Branding promotes and strengthens UNLV's image and reputation by developing and implementing strategic communications plans. The division also builds mutually beneficial relationships with constituents vital to the university's long-term success and assists individual units in achieving their mission and public relations' objectives.

The Division of Integrated Marketing & Branding has oversight and review authority over all uses of the academic brand. This division is responsible for establishing marketing strategy, core messaging, and creative direction for all advertising and marketing design across all channels for the university. UNLV athletics provides oversight and review authority over all uses of the athletics brand, including all licensing, permissions, and promotional uses. These two divisions work in conjunction to provide full brand governance to the organization and to ensure identity issues are handled in a consistent manner.

我们的组织结构

To achieve our mission, the Division of Integrated Marketing & Branding has been divided into several units:

  • University Marketing & Communications
    负责通过以下方式品牌的品牌大学:
    • 创意服务
      为UNLV提供战略创意可视元素,并为校园提供摄影,图形设计和视频服务。
    • 社论
      为UNLV的主要拥有媒体网点提供创造性内容,包括UNLV新闻中心和UNLV杂志。   
    • 社交媒体
      为大学的官方社交媒体账户产生战略内容
    • Web & Digital Strategy
      开发和维护大学网站
  • 媒体关系
    积极地投向媒体网点的故事,以提高UNLV的声誉
  • 公共事务
    处理问题管理,公共记录查询以及代表校园的商业拍摄需求
  • 集成图形服务(打印服务)
    为UNLV校园提供打印服务
A student in cap and gown heading to commencement.
学生们 on campus in front of a U-N-L-V sign that reads Different. Daring. Diverse.